Gift of Rebecca Johnson Melvin, March 2009.
The collection is open for research.
Use of materials from this collection beyond the
exceptions provided for in the Fair Use and Educational Use
clauses of the U.S. Copyright Law may violate federal law.
Permission to publish or reproduce is required from the
copyright holder. Please contact Special Collections
Department, University of Delaware Library,
MSS 093, Item 009, Scrapbook of automobiles, Special Collections, University of Delaware Library, Newark, Delaware.
Processed and encoded by Anita Wellner, May 2009.
This scrapbook was created by an unknown individual, probably during the mid–1950s.
Created by an unknown individual, this scrapbook contains advertisements for automobiles clipped from magazines published during the 1950s, particularly the
The advertisements cover a wide range of new model domestic and foreign makes of automobiles, including obsolete companies such as Kaiser Automobile, Studebaker Automobile, Nash Motors, Packard, Stutz, and DeSoto. Some of the advertisements feature images and information about antique cars, while others depict unique foreign vehicles such as the Isetta and Veedol. A 1952 advertisement chronicles the history of Studebaker Automobile as the corporation celebrated its one–hundreth anniversary.
Although most of the advertisements are sponsored by automobile companies, some are courtesy of companies which manufacture automotive products, such as the Goodyear Tire & Rubber Company and Gulf Oil Corporation.
The images and text in this scrapbook provide a historical record of new automobiles during the 1950s, as well as a glimpse of American advertising during the period.
This item forms part of MSS 093 Commonplaces, Albums, and Scrapbooks collection.