University of Delaware Library

Creator unknown.

Scrapbook of automobiles

1936–1954

(bulk dates 1950–1954)


Descriptive Summary

Identification: MSS 093, Item 009


Creator: Creator unknown.


Title: Scrapbook of automobiles


Inclusive Dates: 1936–1954


Bulk Dates: (bulk dates 1950–1954)


Extent: 1 volume (48 p., plus 10 blank) ; 36 x 31 cm.


Abstract: This single volume scrapbook contains advertisements for automobiles, as clipped from magazines published during the 1950s, particularly the Saturday Evening Post, plus an occasional newspaper clipping.


Language: Materials entirely in English.



Citation

MSS 093, Item 009, Scrapbook of automobiles, Special Collections, University of Delaware Library, Newark, Delaware.

Shelving Summary

Shelved in SPEC MSS 093 FOLIO

Location

Special Collections Department, University of Delaware Library / Newark, Delaware 19717-5267 / Phone: 302-831-2229 / Fax: 302-831-6003 / URL: http://www.lib.udel.edu/ud/spec/

Source

Gift of Rebecca Johnson Melvin, March 2009.

Processing

Processed and encoded by Anita Wellner, May 2009.


The collection is open for research.

Terms Governing Use and Reproduction

Use of materials from this collection beyond the exceptions provided for in the Fair Use and Educational Use clauses of the U.S. Copyright Law may violate federal law. Permission to publish or reproduce is required from the copyright holder. Please contact Special Collections Department, University of Delaware Library, http://www.lib.udel.edu/cgi-bin/askspec.cgi


Historical Note

This scrapbook was created by an unknown individual, probably during the mid–1950s.

Sources:

Information derived from the scrapbook.


Scope and Content Note

Created by an unknown individual, this scrapbook contains advertisements for automobiles clipped from magazines published during the 1950s, particularly the Saturday Evening Post, plus an occasional newspaper clipping.

The advertisements cover a wide range of new model domestic and foreign makes of automobiles, including obsolete companies such as Kaiser Automobile, Studebaker Automobile, Nash Motors, Packard, Stutz, and DeSoto. Some of the advertisements feature images and information about antique cars, while others depict unique foreign vehicles such as the Isetta and Veedol. A 1952 advertisement chronicles the history of Studebaker Automobile as the corporation celebrated its one–hundreth anniversary.

Although most of the advertisements are sponsored by automobile companies, some are courtesy of companies which manufacture automotive products, such as the Goodyear Tire & Rubber Company and Gulf Oil Corporation.

The images and text in this scrapbook provide a historical record of new automobiles during the 1950s, as well as a glimpse of American advertising during the period.


Selected Search Terms

Topical Terms
Automobiles--20th century--Sources.
Advertising--United States--20th century--Sources.
Form/Genre Terms
Advertisements.
Scrapbooks.

Related Materials in this Repository

This item forms part of MSS 093 Commonplaces, Albums, and Scrapbooks collection.


Detailed Contents List

Scrapbook of automobiles , , 1936–1954(bulk dates 1950–1954)   [Item 009]

1 volume (48 p., plus 10 blank); 36 cm. x 31 cm.